The House Wash Co, Florida
A North Port, Florida pressure washing business providing residential exterior cleaning and outdoor maintenance services. Offerings include house washing, pool area cleaning, and full-service holiday light installation and storage designed to simplify home upkeep for local homeowners.
Services:
Paid Social Campaigns
Paid Search Campaigns
Google Business Implementation
Industries:
Home Care
Highlighted Metrics
Our Impact
Real data. Real growth. No vanity metrics.
144
Leads
$17
Cost Per Lead
+2,400
New Site Users
40%
GA Engagement Rate
Our Approach
Diagnose. Build. Scale.
Every win starts with clarity, strategy, and disciplined execution.
Challenge
Expanding into a brand-new service market in North Port, Florida, the business had no local presence, tracking infrastructure, or lead acquisition system in place. The goal was to establish visibility quickly and generate consistent inbound leads in an unfamiliar market.
Solution
Launched and optimized a new Google Business Profile to establish a strong foundation for local search visibility, while implementing Google Tag Manager and advanced conversion tracking to ensure accurate performance measurement. Built and managed targeted Google Search and Performance Max campaigns focused on the Florida service area, supported by location-specific creative and messaging tailored to resonate with the new market. Together, these efforts established a scalable paid acquisition framework designed to drive sustainable, long-term growth.
Results
Drove over 144 leads directly through the website while generating more than 2.8K qualified clicks to the Florida location page. Through continuous optimization, achieved an efficient $17 cost per lead, all while successfully establishing a strong foothold in a brand-new geographic market.
Case Highlights
What Success Looks Like
Design and strategy that drive results
PMAX Campaigns- Youtube activation
Youtube ad, highlighting the Florida location pool lanai cleaning services.
PMAX Campaigns- Search activation
Google Search ad, Focused on reinforcing the brand’s credibility and professionalism by emphasizing licensed, insured service and proven industry experience.
PMAX Campaigns- Display activation
Display ad, populating in-feed on articles. This creative focused on brand awareness and location. Showcasing the area served.
Meta Brand Awareness Campaign: Carousel
Static carousel ad showcasing core residential pressure washing services, designed to clearly communicate service offerings and educate potential customers.