Saratoga Peanut Butter
The Saratoga Peanut Butter Company is a Saratoga Springs–based craft food brand producing small-batch nut butter spreads. Known for inventive flavors and high-quality ingredients, the company blends nutrition and indulgence while serving customers through local retail partnerships and online sales.
Services:
Paid Social Campaigns
CRM Integration across Meta
TikTok Shop Creation and Management
Industries:
Food and Snack
Highlighted Metrics
Our Impact
Real data. Real growth. No vanity metrics.
+863k
Impressions
+4.9k
Site Clicks
21%
Increase in Site Traffic
1,000+
TikTok Shop Views
Our Approach
Diagnose. Build. Scale.
Every win starts with clarity, strategy, and disciplined execution.
Challenge
Saratoga Peanut Butter Company sought to improve ecommerce performance and expand online visibility beyond existing channels. The brand needed a structured digital advertising strategy to increase traffic, support product launches, and capitalize on seaso
Solution
Developed seasonal marketing campaigns aligned with key gifting moments and new product launches while expanding acquisition channels through the creation and launch of a TikTok Ads Manager account. Implemented and onboarded the brand to TikTok Shop to support social commerce growth, and secured TikTok ad voucher credits to maximize early campaign efficiency. Managed Meta awareness, traffic, and conversion campaigns to increase demand and drive ecommerce sales, while also executing TikTok awareness and Smart+ campaigns to scale reach and discovery. Delivered post-campaign performance analyses and strategic wrap reports, providing ongoing optimization recommendations to improve results.
Results
Achieved a 21% year-over-year increase in website traffic, driving 4.9K clicks to the ecommerce site and generating 863K impressions across campaigns. Additionally, delivered over 1,000 new TikTok Shop views, helping establish a new social commerce channel, while building a scalable multi-platform paid media ecosystem designed to support long-term ecommerce growth.
Case Highlights
What Success Looks Like
Design and strategy that drive results
Meta Collection Ad: Valentine’s Day
Shoppable Valentine’s Day collection ad showcasing seasonal product offerings, designed to drive discovery and highlight limited-edition gift options.
Meta Collection Ad
Collection ad showcasing product variety and accessible price points, designed to highlight range and encourage product exploration.
Meta In-Feed Video Ad
Concepted, filmed, and produced an in-feed video ad showcasing the brand’s holiday collection, featuring a recipe demonstration to highlight product versatility and seasonal appeal.
Meta and TikTok Vertical Content
Short-form reel highlighting a featured product, optimized for cross-platform distribution across TikTok and Meta.